About us
About HARERU

Japan's leading outdoor exploration service provider is dedicated to providing high-quality, diverse outdoor exploratory products and services to travel agencies, corporate groups and educational institutions.

Our vision is to explore the evolution of sustainable tourism in an actual manner, each of which is one of the best singers in Japan's unique nature.

Sustainability & Responsibility

Supporting Local Communities We collaborate with local governments, shopping districts, and cultural institutions to promote regional culture and economic development. Eco-Friendly Travel Initiatives We prioritize greener transportation options, reduce the use of single-use items, and encourage environmentally responsible travel habits. Cultural Respect & Preservation We respect Japan’s traditional culture and encourage travelers to engage with it through understanding and appreciation. Education & the Future Through educational programs, we foster cross-cultural understanding and help cultivate a global perspective among younger generations.

Core Values

1. Integrity & Transparency We uphold honesty, clear processes, and transparent pricing as the foundation of our services—ensuring every journey is reliable and worry-free. 2. Client-Centered Approach From initial communication to on-site execution, every step is designed around our clients. We respond promptly and deliver smooth, comfortable experiences. 3. Sustainable Travel We advocate for low-carbon travel, support local cultures and communities, and promote responsible tourism practices. 4. Professional Excellence Guided by the spirit of Japanese professionalism, we continuously refine our processes, enhance team capabilities, and elevate execution quality.

Company Overview
Our Responsibility & Commitment

We uphold the principles of transparency, accountability, and safety above all. From itinerary planning to on-site execution, we remain client-centered at every stage—providing timely support, effective risk management, and attentive service details to ensure that every journey is both trustworthy and truly memorable.

Our Experience

Our team brings together expertise from travel, education programs, business development, and project management. We have extensive experience in B2B services, study program execution, business delegation planning, and VIP reception. Each year, we serve clients from multiple countries, with consistently high levels of satisfaction.

Our Resources

With years of local operational experience, we maintain strong and stable partnerships with hotel groups, transportation providers, tourist attractions, corporate partners, and educational institutions across Japan. Through priority access during peak seasons and direct connections with official channels, we ensure seamless travel experiences at every critical stage—guaranteeing both service quality and operational reliability.

Our Positioning

HARERU aims to be a benchmark in Japan’s high-end travel and professional hospitality sector. By combining the precision of Japanese service standards, efficient international communication, and immersive experience design, we create journeys that balance quality, comfort, and cultural depth.

About HARERU

HARERU is a premium travel service company with years of deep-rooted experience in Japan, dedicated to providing high-quality travel experiences for clients from China and Southeast Asia. Guided by our core philosophy—“Journey = Experience × Inspiration × Growth”—we deliver reliable, professional, and thoughtful travel services for individuals, families, corporate groups, and educational institutions.

Our Services
At HARERU Co., Ltd., we take pride in our team of industry professionals who not only possess extensive experience in the travel industry, but also a deep understanding of and passion for Japanese culture. Our team brings together seasoned travel plann
Bespoke Luxury Travel
We offer fully customized travel experiences for individuals, families, and small groups. Themes include urban culture, culinary journeys, outdoor adventures, wellness retreats, art festivals, and traditional cultural experiences. Our senior planning team carefully designs every detail, creating high-quality journeys filled with warmth, depth, and memorable stories.
Corporate Visits & Business Delegations
We offer professional business visit and industry research services across Japan for corporations and organizations. Covering industries such as manufacturing, technology, tourism, and education, we arrange company visits, exhibition itineraries, business matching sessions, and specialized study routes. From planning to on-site execution, our team provides full сопровождение to ensure efficiency and professionalism.
Educational & Study Programs
We provide safe, structured, and enriching educational travel programs for schools and institutions. Our offerings include cultural experiences, company visits, factory tours, academic exchanges, and regional revitalization research. Designed by experienced professionals with strict management standards, our programs are ideal for secondary schools, universities, and training organizations.
On-site Execution & VIP Concierge Services
Our Japan-based HARERU team ensures seamless on-the-ground execution, including hotel reservations, transportation arrangements, private transfers, guided tours, interpretation services, emergency support, and special request handling. For premium clients, we offer exclusive VIP services such as personal travel concierges, private drivers, fine dining reservations, and anniversary or special occasion planning—ensuring a smooth, private, and high-quality journey.
Our Philosophy
In hareru, innovation is not only the core of our service philosophy, but also the driving force for sustainable development of the company. We believe that if we continue to innovate, we can respond to our changing needs and provide a travel experience b
  • Client-Centered Approach

    Every itinerary and every detail is thoughtfully designed around our clients’ needs, pace, and experience. We listen, understand, and respond with care—ensuring each journey is both comfortable and meaningful.

  • Professional Excellence Rooted in Japan

    Guided by the standards of Japanese service, we uphold precision and reliability at every stage—from planning and communication to resource coordination and on-site execution. Every detail is designed to ensure a seamless and effortless experience.

  • Creating Meaningful, Memorable Journeys

    Travel is not just about movement—it is about inspiration and connection. We are committed to creating journeys filled with discovery, fulfillment, and stories worth remembering.

Our Team
Local Operations Team in Japan

With years of on-the-ground experience, our team is deeply familiar with local culture, transportation systems, accommodations, and industry resources across Japan. We ensure smooth on-site execution, real-time coordination, and reliable emergency support, providing stable and trustworthy local assistance for every journey.

Professional Itinerary Planners

With extensive experience in travel design across Japan, our planners specialize in customized travel, educational programs, and business delegations. Through professional expertise and refined aesthetic judgment, we create well-paced, immersive, and high-quality travel experiences.

Multilingual Communication & Service Team

We provide seamless support in Chinese, Japanese, and English, ensuring smooth and timely communication. Our team includes professional guides, interpreters, tour coordinators, and VIP concierges, delivering attentive, detail-oriented, and personalized service for every client.

Experts in Educational & Business Programs

Our team has in-depth knowledge of Japan’s educational institutions, corporate visit protocols, and industry research methodologies. We design tailored programs for academic exchanges, industry research, and business visits, ensuring each project is both rigorous and efficient.

Our Partners
HARERU & Hotel Partnerships in Japan

We work closely with leading hotel groups and boutique accommodations across Japan, including business hotels, traditional ryokan, and luxury resorts.
Even during peak seasons, we ensure stable room availability and a high-quality stay experience.


HARERU & Transportation Network in Japan

We maintain long-term partnerships with private transportation providers, bus fleets, and airport transfer services.
Our network covers major cities as well as remote regions across Japan, ensuring safe, punctual, and comfortable travel arrangements with flexible support for both groups and individuals.

HARERU & Corporate & Industry Partners

Our partners span across industries such as manufacturing, technology, tourism, and creative sectors, as well as local governments and industry associations.
We support a wide range of business needs, including corporate visits, business inspections, industry research, and exhibition-related services.

HARERU & Cultural and Educational Resources

We collaborate with Japanese universities, study tour bases, traditional cultural institutions, and regional revitalization projects.
Together, we provide high-quality programs including educational tours, factory visits, cultural experiences, and academic exchanges.

Contact

HARERU Co., Ltd.
3F, Zuichō Building, 1-4-5 Shitaya,
Taito-ku, Tokyo 110-0004, Japan

E-mail: wk@hareru-travel.com
Tel: +81-3-5846-8491
Fax: +81-3-5846-8492


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Copyright  ©  2024HARERU Corporation Publication Number:No.2020114410